As of 2026, Isaac French is arguably the face of the micro-resort movement – a shift away from developing large hotels or retreats, towards creating small clusters of cabins with a distinct visual identity, usually tucked away in nature. On social media, in podcasts, and through his own masterclass program and community, Experiential Hospitality, French shares insights on how to build a narrative around a space that will attract the growing share of high-spending travelers in search of a unique story above all else. On how to finance and build this sort of small facility within a real estate ecosystem that tends to favor scale above all else. And on how to automate elements of management and operations, turning a hospitality asset – traditionally a vortex of day-to-day micro-managerial demands and brain damage – into a low-stress stream of revenue.